DEFINITION
A theory that rejects the standard explanation for an event and instead credits a covert group or organization with carrying out a secret plot.
HOW?
Misinformation spreads rapidly on social media due to rapid publication, peer-to-peer sharing, and limited oversight, which allow false content to reach large audiences before corrections can be made.
Behavioral models show that exposure to misinformation increases belief and sharing, though people may share false information they don’t believe in an effort to:
*SIGNAL POLITICAL ALLIEGENCE*
*CRITICIZE OPPONENTS*
*GAIN SOCIAL REWARDS*
WHY ?
People are drawn to conspiracy theories for a variety of reasons, often stemming from a desire for control, understanding, and belonging. This ideology can:
provide a sense of clarity and order in confusing situations, offering explanations when official accounts seem inadequate
fulfill psychological needs
like belonging
feeling superior to others
and seeking a sense of control.